The Weeknd got a haircut, and showcases it in his new music video, Starboy.

On September 28th, The Weeknd released the Starboy music video which is the single to his new upcoming album by the same name, Starboy. The Canadian singer/songwriter teamed up with Daft Punk for this track.

The music video itself is very cinematic, like his other music videos. Which make sense since Grant Singer is the director — Singer also directed “Can’t Feel My Face” and “The Hills.”

The video begins with some ominous music, like what you’d hear in the Phantom of the Opera. Then we cut to a scene where The Weeknd is tied up in what seems like a kidnapping situation. His captor puts a bag over The Weeknd’s head and leaves him dead. That’s when the music starts.

The song seems to be about his career and how his “competition” is spreading rumors, but aren’t as successful as he is. This can be evident with lyrics like,

I’m tryna put you in the worst mood, ah
P1 cleaner than your church shoes, ah
Milli point 2 just to hurt you, ah
All red lamb just to tease you, ah
None of these toys on lease too, ah
Made your whole year in a week too, yah
Main bitch out of your league too, ah
Side bitch out of your league too, ah …

…You talking money need a hearing aid
You talking bout me I don’t see the shade…

…Every day a ni**a try to test me, ah
Every day a ni**a try to end me, ah…

The Weeknd is certainly a performer, and I’m always excited to see what new material he puts out. I can see this track gaining traction has it gets more and more airplay.

In the mean time, check out the video below.