For years now, DJs have been posting and ranting about the issues they face with SoundCloud. With mixes constantly being removed, SoundCloud has been the thorn in our side for some time now. There are plenty of other service sites that allow DJs and other artists to upload their work, and now, Apple Music is one of those alternatives!
Apple Music has teamed up with Dubset to bring an all new platform for DJs to host their mixes, remixes and mashups, legally. Dubset already uses analysis technologies to scan music. This will help the original creators and rights-holders to be compensated appropriately. According to Billboard, Dubset “has agreements with over 14,000 labels and publishers.” A mix can have upwards to 600 rights-holders that need to be compensated for the stream. The technology Dubset uses to scan files is called MixBank. This, in conjunction with MixScan will allow Dubset to identify all the pieces of that work and who they belong to, whether the artists, producer, or record label.
There are still restrictions that the rights-holder can place on the copyrighted material, such as the territory the material streams, and how long a song plays in the mix. There may be more as the project unfolds.
For the first time, creators, in this case DJs, will be able to earn money for their work. As Glenn Peoples wrote for Billboard, “In many ways, Dubset is like any other distributor. The service pays Dubset for the content. Dubset then figures out which label and publishers to pay. It retains a percentage of revenue for the service and pays the creator (the remixer or DJ) a share of revenue […]. Major labels and independent labels are paid at the same rates. Big DJs and small DJs also earn the same rates.
It retains a percentage of revenue for the service and pays the creator (the remixer or DJ) a share of revenue… Big DJs and small DJs also earn the same rates. – Peoples
This move will be huge for everyone across the board, from artists, to labels down to the DJs that create remixes and mixes. DJs will finally have a place they can post their creative works without fear of copyright infrindment, or their work constantly being taken down.